Retro, kitschy, sentimental… all three of these words speak to the brand Opal & Jaye Photography. Kate, the talented photographer behind O&J, wanted her website to reflect these ideas–also by highlighting her grandmother, whom the brand is named after. We wanted to stylize the site in a way that evoked these feelings but did not take away from her beautiful photography.
I took an audit of her original site and presented a revised user journey. Created high-level mock ups and then applied to her site via injected code and additional customization.