PROJECT

We noticed a fall in numbers of completed trial forms. Based on research felt that the main issue was the form appeared too long — and because of that people were discouraged to complete it. With the goal to increase completed forms in mind, we divided the questionaire into 3 categories: user contact information, user job function and what the user was looking for/their goals.

We then divided the page into 3 separate “tabs”—far more visually digestible than the original layout (as seen below.) After implementing this new segmented style, we had an increase of 2x the amount of forms completed.

Worked in collaboration with UI designers and dev team.