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Design NJ Website Redesign

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A Refreshing Refresh

I worked in collaboration with the publishing and marketing teams to create an experience that embraced the beautiful photography of the magazine and the well-written content. I worked one-on-one with a developer who put my designs and edits into action.

Within a year, the site’s traffic increased 2x.

 

Additions include a sticky horizontal header with hamburger menu; hidden sliding menu which allowed us to still utilize the existing menu but with more functionality; and an increase in ad space. Also revised was the footer to include the magazine’s Instagram feed, direct links to important content, and easy call-to-actions to subscribe to both the magazine and the weekly email newsletter.

Tools utilized were Photoshop and XD, and were sent to a developer to implement once final.

 
 
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BEFORE

An example of a feature article before the refresh.